We Exist at the Edge
of the Creator Era
Influenced. was built for a new kind of professional: one who leads with their voice, builds in public, and turns authenticity into authority. We’re not a traditional agency. We’re a personal brand operating system.
Built to make entrepreneurs unforgettable.
Influenced. exists because we got tired of watching good businesses say nothing worth remembering. Founded in October 2025 by Dane Foong and Aiden Kueh, we don't just produce content, we engineer identity.
Two lenses. One framework.
Dane's background isn't in marketing, it's in Chemical Engineering. That's the point. He spent years watching technically brilliant people stay invisible because they couldn't translate what they did into a story worth following. He built the Identity Engineering framework to fix that.
With 10 years in production, Aiden's been behind the camera for brands and individuals who needed to show up on screen. He knows that great footage without a clear identity is just content. What was missing was the bridge and that's what influenced. builds.
Together, they built a company where engineering thinking meets production craft, so every entrepreneur we work with becomes a recognisable identity, not just another face online.
Built on people, not trends.
Most content strategies start with formats. We start with identity. Every piece of content we engineer is built on one principle:
Not hacks. Not trends. Real moments, real emotion, real language, in that order.
A real moment that happened. Specific, grounded, and true. Without a real event, everything that follows is manufactured.
The feeling that the event created, not what you want the audience to feel, but what you actually felt. Authenticity starts here.
The words that carry the event and emotion to your audience. Copy is last because it serves the story, not the other way around.
